The Shark Trust on 'Xoc'

Here's is what Mark Richardson of the Shark Trust, an international shark advocacy organization based in the UK, wrote about Xoc:

Xoc: The Journey of a Great White moves shark conservation into a whole new genre. As a science-based organisation, the Shark Trust works hard to dispel the hopelessly inaccurate–and damaging–imagery which Great Whites and many other large shark species acquired post-Jaws. In its place the Shark Trust emphasizes the vital importance of these apex predators in healthy marine ecosystems.

And far from the ferocious, indestructible image most people attribute to Great Whites, the species is in fact listed as Vulnerable on the IUCN Red List. This scientific assessment reflects a global decline in White Shark populations–the result of Great White’s biological traits (late maturity, few offspring, low natural mortality and longevity) being unable to compete with overfishing.

This paradigm shift is clear in Xoc. The narrative and images, and the science behind them (that is, what little marine biologists actually know about the Great White) comes through loud and clear, bringing the crisis faced by one of our oceans mightiest predators to the fore. As tens of millions of sharks continue to be killed each year, Xoc’s message is a timely one.

Xoc hit shelves this week. You can see a 20-page preview here!